Chapter 2 – Storytelling: Chapter Three really got me thinking about how important it is to show conflict early in a story. Putting conflict front and center makes the audience care about what happens next—and honestly, it makes the story way more exciting. The book suggests laying out all your cue cards from the three…

Chapter One: Pre-Production Summary The beginning of Animated Storytelling got me thinking how any creative project has a whole process. Since I studied Television Digital Media Production and Marketing for my undergraduate degree, I already had a great understanding of this but it made me think of different techniques I could use to come up…

Introduction: Do you ever wonder how we become attached to the movies and TV shows we love? Why do new trailer releases or merchandise drops feel so exciting? While we think of ourselves as fans of these things, our attachment to these fandoms we love is a lot deeper than we think. Our attachment is…

Right now, I am working on my Medium.com article “How Disney Channel and Nickelodeon Create Lifelong Fans” and I am thinking about different ways to promote it. Since social media is the most popular way people consume content nowadays, I created different social media ads across LinkedIn, Instagram, and X to encourage readers to click…

As I have been reading “On The Writing Well” and completing my internship at Girls’ Life Magazine, and completing my masters assignments, my perspective on writing has broadened significantly. I have always known that a written piece needs to flow with transitions and clear paragraphs, but I have learned the deeper layers of effective writing.…

Do you ever open TikTok for five minutes and suddenly realize it has been hours? That is not an accident. That is behavioral economics at work. The app does this on purpose through its behavioral design. In other words, the app studies your decision-making patterns and preferences so the algorithm can predict what type of…

Have you ever thought about how a product or experience can stir emotions and generate memories for people? Some companies care more about selling the value of customers’ experiences rather than just goods and services– and the experience economy is exactly that. There are different stages of the experience economy (commodity, product, service, and experience).…

AI VERSION: When it comes to writing—whether it’s a blog post, an essay, or a magazine article—your introduction is everything. It’s your first impression, your chance to pull the reader in before they scroll away. A good opener can start with a question, a bold statement, or even a funny observation. The point is to…

NO AI VERSION: Whether it is a blog, an essay, or a magazine– it comes to writing anything, it is important to have a strong introduction and include details that interest the reader in your topic. You could start it as a question, with humor or as a paradox, etc. As you are writing, the…

As someone who works in entertainment marketing / social media strategy, I constantly have to think about how certain posts will perform now and in the future. This is where I have to use scenario planning and the cone of plausibility. After learning about these two concepts, I realized that these things can also be…