When it comes to designing anything, especially newsletters and websites, it is important to plan it out before actually creating it. Planning helps you visualize where elements will go and ensures that the final design is easy for users to navigate. The first step in this process is creating wireframes, which are basic visual guides…

Hierarchy is the arrangement of elements in order of importance, guiding the viewer’s eye through a composition to communicate information efficiently. In visual design, hierarchy plays a critical role in how quickly and clearly a message is understood. When a viewer looks at a poster, they don’t read every word immediately—instead, their eye is drawn…

Color plays a huge role in how people perceive products and brands, even though its impact can vary depending on factors like age, gender, and culture. It’s especially important in branding and marketing because it shapes emotions and first impressions. In fact, people often judge a product within seconds, and a large part of that…

When creating my own brand, Pop Scene Media, there were a lot of factors I had to consider. I needed to think about the target demographic, the brand’s core values, and how it would differ from competitors. While this may seem overwhelming, the process came naturally to me because I have always wanted to create a…

Chapter 11 – Show And Tell This chapter in Animated Storytelling focused on how to get your story seen by the right audience. To do this, filmmakers need to package their film in a professional way, which involves strong design, clear communication, and carefully following submission guidelines. When sharing a film online for a festival, it is…

Chapter 10 – Animate! Summary In Chapter 10 of Animated Storytelling, I learned the important steps to take when putting an animation together and how to ensure that the animation tells the story effectively. Before starting the animation process, it is essential to create a production calendar. The best way to do this is to print…

Chapter 9 – Technique In this chapter of Animated Storytelling, I learned that choosing the right technique is essential to bringing your story to life. The right technique can express your big idea, amplify the soul of your story, and set your project apart—but finding it may require some experimentation. It’s important to remember that the…

Chapter 7 – Sound Ideas In this chapter of Animated Storytelling, I learned how important sound is in any video project. Sound is deeply connected to action because it helps paint a clearer picture of what is happening on screen. For example, upbeat music can indicate that a character is in a happy mood, while slower,…

Chapter 5 – Color Scheme: In this chapter of animated storytelling, I learned about how color can really communicate the mood of your story, express emotion, and enhance the entire meaning of your piece. It is also all about using the right amount of color as it can enhance or take away from the emotional…

Chapter 2 – Storytelling: Chapter Three really got me thinking about how important it is to show conflict early in a story. Putting conflict front and center makes the audience care about what happens next—and honestly, it makes the story way more exciting. The book suggests laying out all your cue cards from the three…